We continue digitalization at Düzey without slowing down. By making our processes smarter with advanced data analytics, we develop different strategies customized for each of our business partners and sales points.

We use the Dynamic Distribution Route Optimization (DDR) system, which we developed in-house in line with Düzey’s changing distribution needs, using mathematical optimization and machine learning techniques in our distribution operations. In this way, we plan our daily micro-distribution operation not on fixed routes, but on dynamic routes with the highest customer service. With this optimization, which enables us to deliver the orders to the customers as soon as possible, we optimize the number of our vehicles; We contribute to the environment by reducing the amount of fuel we consume.

We focus our sales representatives on the right products by performing sales point-oriented product variety optimization, and accelerate the business processes of our team with smart technologies. We develop our business strategies that lead the future of the industry with digital transformation. We sell the right products in the right quantity at the point of sale, and reduce the risk of returns with DataLab technology.

We are developing our wide portfolio with smart technology and digital transformation strategies, and we are proud of managing the sales and distribution processes more effectively and efficiently.